Examlex
The required return is defined as:
Primary Data
Original and firsthand data collected directly by the researcher for a specific purpose.
Proactive Marketing
A strategy that anticipates future needs or changes and develops marketing plans accordingly.
Marketing Research
The process of gathering, analyzing, and interpreting information to help companies make informed marketing decisions.
Research Project
A research project is a systematic investigation undertaken to discover new information or understandings, which can involve gathering data through various methods.
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