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Organizational Buying Behavior
Refers to the purchasing behavior and decision-making process of organizations, focusing on how companies acquire products and services for operational, manufacturing, or reselling purposes.
Fewer Customers
Fewer customers indicates a reduction in the number of individuals or entities purchasing from a business, which can impact sales and profitability.
Nonprofit Organization
An entity that operates for the promotion of a public or social benefit rather than for the profit or gain of its owners or investors.
Buying Objective
The specific goals or intentions that motivate a consumer or organization to make a purchase, such as solving a problem, fulfilling a need, or obtaining value.
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