What Is the Best Way for a Researcher to Judge

question 98

Multiple Choice

What is the best way for a researcher to judge the face validity of items on a measure?

• A) Conduct an exploratory factor analysis on the items.
• B) Conduct a confirmatory factor analysis on the items.
• C) Conduct an internal consistency analysis on the items.
• D) Read and consider the content of the items.

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Definitions:

Price-insensitive Customers

Consumers who are less affected by price changes and more focused on other factors such as quality, brand loyalty, or unique features.

Prestige Pricing

A pricing strategy where prices are set higher than average to suggest status, exclusivity, and high quality.

Status-conscious Consumers

Individuals who make purchasing decisions based on the social status or prestige associated with a product or brand.

Penetration Pricing

A marketing strategy involving setting a low price for a new product to attract customers and gain market share quickly.