Dr Grant Is Creating a New Measure of Shyness, and She

question 27

Multiple Choice

Dr. Grant is creating a new measure of shyness, and she decides to include more than one item in her scale. She believes that using multiple items will lead to a more reliable measure. Dr. Grant is following which principle of measurement?

• A) multitrait assessment
• B) content validation
• C) aggregation
• D) construct validation

Identify how technology facilitates personalized and location-based marketing.

Distinguish the various types of online content and platforms that companies can use for marketing.

Apply the concept of crowdsourcing in marketing for innovation and community building.

Appreciate the ethical considerations in online marketing, especially in terms of content creation and management.

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Definitions:

Humans

A species of bipedal primates, scientifically known as Homo sapiens, characterized by their ability to use complex language, make tools, and form complex social structures.

Chimpanzee

A species of great ape native to the forests and savannas of tropical Africa, known for their social behavior and intelligence.

Fossil Record

The collection of fossils, which provides evidence about the history of life and past environments on Earth.

Evolution

is the process by which different kinds of living organisms have developed and diversified from earlier forms during the history of the earth.