Validity Is the Degree to Which a Measurement

question 86

Multiple Choice

Validity is the degree to which a measurement

• A) is consistent and stable.
• B) provides the same result if repeated.
• C) actually reflects or measures what you think it does.
• D) is reliable.

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Definitions:

Marketing Mix

A foundational model in marketing that describes the various elements that can be controlled by a company to influence consumers to purchase its products. It traditionally includes product, price, place, and promotion.

Logistics

Refers to the detailed coordination of a complex operation involving many people, facilities, or supplies.

Push-Pull Strategy

A marketing approach that combines both push tactics (direct selling, promotions to retailers) to create demand from supply channels and pull tactics (advertising, consumer promotions) to create consumer demand.

Forecast Sales

The process of predicting future sales volumes based on historical data, trends, and market analysis.