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Increasing the Number of Items on a Test Makes It

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Increasing the number of items on a test makes it a better instrument according to which principle?


Definitions:

Service Quality

The measure of how well a delivered service matches the customer's expectations.

Tangibility

The characteristic of being perceivable by touch or having a physical presence.

Service Delivery Process

A set of activities and tasks that a company undertakes to provide a service to its customers efficiently and effectively.

Service Encounter

The interaction between a customer and a service provider during which a service is provided.

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