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According to the Text, Historically, ________ Tended to Regard Individual

question 6

Multiple Choice

According to the text, historically, ________ tended to regard individual differences as relatively unimportant, while ________ tended to put such differences front and center.


Definitions:

Service Failure

A situation where a service does not meet the customer's expectations, leading to dissatisfaction and potentially damage to the service provider's reputation.

Services Gap

The discrepancy between customers’ expectations of service quality and their actual experiences.

Service Expectations

The preconceived notions or standards that customers have regarding the levels of service they should receive.

Perishability

A characteristic of a service.

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