Examlex
According to the text, historically, ________ tended to regard individual differences as relatively unimportant, while ________ tended to put such differences front and center.
Service Failure
A situation where a service does not meet the customer's expectations, leading to dissatisfaction and potentially damage to the service provider's reputation.
Services Gap
The discrepancy between customers’ expectations of service quality and their actual experiences.
Service Expectations
The preconceived notions or standards that customers have regarding the levels of service they should receive.
Perishability
A characteristic of a service.
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