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Attractive females are expected to be warm and friendly, and those females who are considered to be attractive are treated in such a manner that they indeed respond in warm and friendly ways. According to Snyder, Tanke, and Berscheid (1977) , this effect is a type of
Reinforcement
In behavioral psychology, a stimulus or event that follows a behavior and increases the likelihood of the behavior's recurrence.
Punishment
A consequence applied to decrease or eliminate an undesired behavior; often used in the context of behavior modification techniques.
Operant Conditioning
A method of learning that utilizes rewards and punishments for behavior, aiming to increase the likelihood of desirable responses and decrease the likelihood of undesired ones.
Pay Schedules
The system or plan by which an organization determines when employees will receive their wages or salaries.
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