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In contrast to evolutionary theorizing, Eagly and Wood (1999) suggest that
Polycentric View
An approach in international business that emphasizes the importance of local customs, values, and market conditions in strategic decision-making.
Strategic Implications
The potential long-term effects or consequences of specific strategies on an organization’s overall direction and success.
Globalization Strategy
A business approach that involves planning and implementing methods to operate and compete on a global scale.
Standardized Products
Goods or services that are uniform in quality and performance across all outlets and markets, allowing for mass production and economies of scale.
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