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Stephen's apartment is exceptionally neat and clean, whereas Mary Anne's house is always messy. According to Freud,
Unique Characteristics
Distinctive features or qualities that set an entity or concept apart from others in a significant and typically advantageous way.
Positive Associations
The beneficial connections or relationships customers make between a brand or product and their personal perceptions or experiences.
Semantic Scales
A type of survey rating scale that uses words rather than numbers to identify the distance between points on the scale, often used in measuring attitudes or perceptions.
Perceptual Maps
A visual representation used in marketing to display customers' perceptions of a brand or product in comparison to its competitors on various attributes.
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