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Match Each Definition with Its Type of Goal

question 20

Multiple Choice

Match each definition with its type of goal.
-Judgment goals


Definitions:

Information Search

The process where consumers look for details about products or services to make an informed purchasing decision.

Consumer Purchase Decision

The process by which individuals select, purchase, and use goods and services to satisfy their needs and desires, involving multiple stages such as information search and evaluation of alternatives.

Problem Recognition

The initial stage in the consumer decision process where an individual realizes a difference between their current state and a desired state, triggering a search for information or a solution.

Consumer Purchase Decision

The process by which individuals identify their needs, gather information, evaluate options, and make the decision to buy a product or service.

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