Benjamin Corp

question 6

Multiple Choice

Benjamin Corp., a farmer-owned dairy cooperative company, procures milk from a number of farmers in the locality and distributes packaged products to retailers across the state. The cooperative company has been successful over the years due to its emphasis on values such as loyalty, pride, and cohesiveness. In which of the following dimensions is the company likely to score the highest?

• A) Assertiveness
• B) Power distance
• C) Gender egalitarianism
• D) In-group collectivism

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Definitions:

Administered Vertical Marketing System

A coordinated marketing strategy where a single member of the supply chain manages the promotion and distribution of products, without formal agreement.

Selective Distribution

A level of distribution density whereby a firm selects a few retailers in a specific geographic area to carry its products.

Distribution Extremes

The varying strategies in distributing products, ranging from intensive distribution, where products are available everywhere, to exclusive distribution, where products are available only in select outlets.

Geographical Area

A defined physical region or space characterized by certain geographical features or boundaries.