Marsha Is the Owner of a Popular Apparel Store

question 51

Multiple Choice

Marsha is the owner of a popular apparel store. She plans to increase the choices available to customers. She thinks about what additions should be made to the current collection of clothes available in the store. During her evening walk, Marsha suddenly realizes that she should conduct a survey to find out what customers desire. Which of the following is most likely to be Marsha's next step in the context of the creative process?​

• A) ​Verification
• B) ​Incubation
• C) ​Immersion
• D) ​Opportunity recognition

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Definitions:

Limited Capacity

The concept that there is a finite amount of information or stimuli that an individual can process at any given time.

Sensory Register

A cognitive system that temporarily holds sensory information in its original sensory form until it can be processed further.

Parallel Distributed Processing

A computational approach in cognitive science that models thought processes using networks that parallel human brain’s neural networks.

Serial Processing

A method of information processing in which operations are carried out one after another in a sequence.