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When Carlos, the Manager of a Coffee Shop, Speaks to Customers

question 50

Multiple Choice

When Carlos, the manager of a coffee shop, speaks to customers in order to find out trends in their preferences and their changing requirements, he is performing the leadership role of a(n) _____.​


Definitions:

Potential Solutions

Various options or strategies that could be implemented to solve a problem or challenge.

Exploratory Research

Research conducted to gather more information about a problem or to make a tentative hypothesis more specific, often the initial step in the research process.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market, and about past, present, and potential customers for the product or service.

Sampling

The process of selecting a subset of individuals, items, or data from a larger population or set to estimate characteristics or outcomes of the whole group.

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