According to the Research on Visual Images and Problem Solving

question 24

Multiple Choice

According to the research on visual images and problem solving,

• A) when people solve a problem using imagery, they rarely supplement an image with verbal material.
• B) visual images are typically more rational than verbal methods of representing the problem.
• C) visual imagery often prevents people from solving a problem creatively.
• D) visual images often allow problem solvers to select nontraditional solutions for problems.

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Definitions:

Unsought Product

Products that consumers do not actively seek out to buy, and may purchase only out of necessity or unforeseen need, such as emergency services or life insurance.

Shopping Products

Goods for which consumers will spend time and effort to compare quality, price, and perhaps style between different sellers before making a purchase.

Impulse Purchases

Unplanned buying decisions made by consumers on the spot, often triggered by emotions or the strategic placement of products.

Minimum of Effort

A principle suggesting that individuals, systems, or organizations naturally tend to select the path or decision that requires the least amount of work or effort.