Research on the Means-Ends Heuristic in Problem Solving Has Shown

question 71

Multiple Choice

Research on the means-ends heuristic in problem solving has shown that

• A) people tend to move through the various states in problem solving at a fairly steady rate.
• B) most people realize that they often must move temporarily away from the goal in order to reach the correct problem solution.
• C) most people are reluctant to move temporarily away from the goal in order to reach the correct problem solution.
• D) the means-ends approach is roughly equivalent to the analogy approach.

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Definitions:

Dual Distribution

A marketing strategy where a company sells products or services through two or more different distribution channels, often simultaneously.

Parallel Distribution

A method of distribution where products are sold through channels that are not authorized by the original manufacturer.

Multiple Level Selling

A marketing strategy that involves selling products through a network of distributors or representatives who earn income from both direct sales to customers and the sales of recruited team members.

Multibrand Strategy

A marketing strategy that involves selling multiple competing brands within a single company's portfolio.