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Suppose That You Are Walking on Your College Campus, and a Stranger

question 29

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Suppose that you are walking on your college campus, and a stranger asks you how to get to the library. Before answering, you need to figure out whether this person is familiar with any of the landmarks on the campus. Your concern about background information is most relevant for the aspect of language known as


Definitions:

Social Influence

The effect that the words, actions, or mere presence of other people have on an individual's thoughts, feelings, attitudes, or behaviors.

Word Of Mouth

The influencing of people during conversations.

Consumer Conversations

Dialogues between consumers, either online or offline, where experiences, opinions, and advice related to products or services are shared.

Brands

Names, terms, designs, symbols, or any other features that identify one seller's goods or services as distinct from those of other sellers.

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