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Suppose that you are walking on your college campus, and a stranger asks you how to get to the library. Before answering, you need to figure out whether this person is familiar with any of the landmarks on the campus. Your concern about background information is most relevant for the aspect of language known as
Social Influence
The effect that the words, actions, or mere presence of other people have on an individual's thoughts, feelings, attitudes, or behaviors.
Word Of Mouth
The influencing of people during conversations.
Consumer Conversations
Dialogues between consumers, either online or offline, where experiences, opinions, and advice related to products or services are shared.
Brands
Names, terms, designs, symbols, or any other features that identify one seller's goods or services as distinct from those of other sellers.
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