The Parallel Distributed Processing Approach to Memory Accounts for the Way

question 80

Multiple Choice

The parallel distributed processing approach to memory accounts for the way people make default assignments. If you were to make a default assignment about a woman you do not know very well, you might

• A) assume that she is guilty of a crime, even if she is not.
• B) insist that you heard information about her, even if you did not.
• C) forget relevant information that you actually heard about her.
• D) believe that she is fairly sophisticated, because she comes from a large city.

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Definitions:

Sleeping Effect

A phenomenon where the persuasiveness of a message increases with time after it has been initially discounted or forgotten.

CS Decreasing

A process where customer satisfaction levels decline over time due to various factors such as poor service quality or unmet expectations.

Cognitive Learning

A style of learning that emphasizes understanding, organizing, and applying information logically and systematically.

Fixed-Ratio Schedule

A reinforcement strategy in operant conditioning where a response is reinforced only after a specified number of responses, commonly used in behavior modification programs.