Suppose That Researchers Want to Determine Whether Young College Students

question 43

Multiple Choice

Suppose that researchers want to determine whether young college students have stereotypes about elderly people. An implicit measure of stereotyping would be better than an explicit measure because

• A) an implicit measure would be less influenced by people's tendency to supply a socially appropriate answer.
• B) the norms are more accurate if they are based on implicit measures.
• C) people's schemas would have greater influence on implicit measures.
• D) the pragmatic view of memory would interfere with an explicit measure.

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Definitions:

Accounting Rate of Return

A measure of the return expected on an investment, calculated by dividing the average annual profit by the initial investment cost.

After-Tax Net Income

The amount of profit a company remains with after all tax expenses have been deducted from its total income.

Accounting Rate of Return

A financial metric used to assess the profitability of an investment, calculated as the average annual return over the investment's life divided by the initial investment cost.

Straight-Line Depreciation

An arrangement for apportioning the financial burden of a physical investment throughout its active life in equal yearly disbursements.