Research on Expertise in Memory Indicates That

question 2

Multiple Choice

Research on expertise in memory indicates that

• A) experts do not really perform substantially better than other people on memory tasks, when you consider memory for material related to their area of expertise.
• B) experts are usually accurate in reconstructing missing parts of information from material that they partially remember.
• C) experts typically have both a well-organized knowledge structure in a particular area and outstanding general memory skills.
• D) expertise is primarily helpful because it exercises the mind, similar to the way a body-builder exercises the muscles of the body.

---

Definitions:

Decode

The process of interpreting or making sense of a message or information, especially by converting it from an encoded format into a readable or understandable form.

IMC Messages

Integrated Marketing Communication messages are part of a strategic approach to ensure all forms of communications and messages are carefully linked together.

Focus Groups

A qualitative research method in which a small group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

IMC Efforts

Integrated Marketing Communications strategies employed to unify and coordinate all marketing messages and tools to deliver a consistent message.