Imagine That Your Friend Pete Has an Intense Fear of Spiders

question 19

Multiple Choice

Imagine that your friend Pete has an intense fear of spiders. If he tries the emotional Stroop test, he would be most likely to

• A) report the ink color slowly if the words were related to spiders.
• B) report the ink color quickly if the words were related to spiders.
• C) report the ink color more accurately if the words were related to spiders.
• D) respond the same as people without a fear of spiders.

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Definitions:

Donut Maker

A kitchen appliance or tool specifically designed for making donuts.

Simple Rate of Return

A calculation that measures the profitability of an investment as a percentage of the original investment, ignoring the time value of money and other factors like cash flows over time.

Annual Donut Sales

The total revenue generated from selling donuts in a one-year period.

Straight-Line Depreciation

An approach for spreading out the cost of a material asset through its operational life in consistent annual payments.