Shawn Claims That He Multitasks Very Effectively, and Also Says

question 26

Multiple Choice

Shawn claims that he multitasks very effectively, and also says that he actually performs better while multitasking than when doing a single task. You ask Shawn to test this claim. Shawn reads a newspaper article while listening to a baseball game, and then reads another article in silence. Based on research on multitasking, when you time Shawn's reading speed and test his comprehension, you are likely to find that his reading is

• A) faster but less accurate when listening to the game.
• B) slower but more accurate when listening to the game.
• C) both slower and less accurate when listening to the game.
• D) both faster and more accurate when listening to the game, just as he claimed it would be.

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Definitions:

Referent Power

A form of influence based on the leader's or individual's ability to attract others and build loyalty through charisma or personal traits.

Fashion Statement

An item or way of wearing clothes that shows a bold expression of personal style or opinion.

Brand Community

A group of consumers who share a common interest in a specific brand and interact with each other about this brand.

Brandfest

A celebratory event or gathering focused on promoting and enhancing the visibility and appeal of a particular brand.