Customer Relationship Management Is Defined as a Systems-Based Approach to Performance

question 13

True/False

Customer relationship management is defined as a systems-based approach to performance improvement that leverages opportunities created by upstream and downstream linkages with suppliers and customers.

---

Definitions:

Shared Acquisition

The process by which individuals or groups collectively obtain knowledge, skills, or assets.

Symbolic Function

The ability to use a mental symbol, a word, or an object to stand for or represent something that is not physically present.

Thinking

The mental process of considering, reflecting, or reasoning about problems, ideas, or subjects.

Linguistics

The scientific study of language and its structure, including the study of morphology, syntax, phonetics, and semantics.