R&D-Generated Ideas Can Be Differentiated from Marketing-Generated Ideas in That

question 54

Multiple Choice

R&D-generated ideas can be differentiated from marketing-generated ideas in that the latter ________.

• A) tend to be risky
• B) are less aligned with customer needs
• C) build on existing designs
• D) tend to be groundbreaking
• E) tend to be technologically innovative

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Definitions:

Microeconomics

The branch of economics that studies individual agents and markets, their interactions, and the outcomes of these interactions.

Wage Cut

A decrease in the amount of wages that employees earn.

Productivity

The effectiveness of productive effort, as measured in terms of the rate of output per unit of input.

Separating Equilibrium

A situation in game theory where different types of players (usually with different information) choose different strategies, allowing their types to be inferred by others.