The View of the Customer That Asserts That He or She

question 19

Multiple Choice

The view of the customer that asserts that he or she is a valued asset to be managed is referred to as ________.

• A) customer response
• B) customer intelligence
• C) customer data management
• D) reactive customer-driven quality
• E) customer-relationship management

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Definitions:

Z-Test

This is a statistical test used to determine whether two population means are different when the variances are known and the sample size is large.

Chi-Squared Test

A statistical method applied to ascertain whether a meaningful relationship exists between two variables of categorical nature.

Nominal Data

Data categorized into distinctly named groups without any natural order or ranking among them.

Chi-Squared Test

A statistical hypothesis test used to determine whether there is a significant difference between the expected frequencies and the observed frequencies in one or more categories.