What Is the First Step in Performing a Focus Group

question 30

Multiple Choice

What is the first step in performing a focus group session?

• A) develop questions
• B) narrow scope of questions
• C) identify purpose
• D) select target population
• E) run multiple groups

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Definitions:

Postconventional

A level of moral reasoning in Kohlberg's model where judgments are based on abstract principles and the value of all life.

Morality

Guidelines distinguishing between what is considered ethical and unethical or correct and incorrect actions.

Frontal Lobe

The part of the brain located in the front of the skull, responsible for complex cognitive functions, such as thinking, planning, problem-solving, and emotions.

Limbic System

A complex system of nerves and networks in the brain, involved in basic emotions (such as fear and pleasure), drives (such as those for food and sex), and the formation of memories.