Examlex
If survey responses are consistent but they are not measuring the right thing, the instrument is reliable but it is not valid.
Complementary Goods
Products or services that enhance or are necessary for the use of another product, such as printers and ink cartridges.
Generic Goods
Products that are not branded and are sold without any trademark or logo. They are typically characterized by lower prices and are considered equivalent in quality to branded products in many cases.
Brand Extension
involves the use of an established brand name on a new product in a different category, leveraging the brand's existing recognition and goodwill to introduce new offerings.
Line Extension
The process of introducing new items in the same product category under the same brand name, often with new flavors, sizes, colors, or ingredients.
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