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What Is the Function of a Focus Group

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What is the function of a focus group?


Definitions:

Distract

To draw away or divert one's attention or focus from a desired point of concentration.

Think

To engage in the process of considering or reasoning about something.

Facial Feedback Hypothesis

The idea that facial movements can influence emotional experiences.

Discrete Emotional State

A specific, identifiable emotional condition experienced by an individual, distinguished from other emotions by clear boundaries.

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