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Firms that are successful in improving quality take a contingency approach.
Risk-Neutral Investor
An individual who is indifferent to risk when making investment decisions, focusing solely on the expected returns.
Risk-Averse Investor
An investor who prefers lower risks, often accepting lower returns to avoid potential losses.
Risky Asset
A type of financial instrument or investment that carries a higher degree of risk, potentially leading to greater returns or significant losses.
Risk Free Asset
An investment with a guaranteed return and no risk of financial loss, typically government bonds.
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