________ Make Firms Unique and Attractive to Customers

question 19

Multiple Choice

________ make firms unique and attractive to customers.

• A) The integrative approach
• B) Information systems
• C) Electronic data interchange
• D) Training
• E) Enterprise capabilities

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Definitions:

Primacy Effect

The tendency to remember information at the beginning of a list better than information in the middle or at the end.

Impression Management

The process of consciously making efforts to control and shape the perceptions others hold about an individual or organization.

Ingratiating Manner

A behavior or approach designed to win approval or favor from others through flattery or charm.

Business Executives

Individuals who hold senior positions within a company, responsible for strategic decision-making and overall organizational leadership.