People Represent the Core of a Firm's Capabilities

question 74

True/False

People represent the core of a firm's capabilities.

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Definitions:

Marketing Mix

The set of actions, or tactics, that a company uses to promote its brand or product in the market, traditionally defined as the 4Ps: Product, Price, Place, and Promotion.

Environmental Forces

External factors, such as social, economic, technological, competitive, and regulatory considerations, that affect a business's operations and performance.

Controllable Factors

Elements of the marketing mix (product, price, place, promotion) that a company can directly manage and adjust.

Marketing Mix

A set of controllable tools that a firm uses to produce a response in its target market, typically involving the four Ps: Product, Price, Place, and Promotion.