The Formula to Calculate the Expected Time or the Weighted $(a+4 m+b)$

question 40

Multiple Choice

The formula to calculate the expected time or the weighted average of the tasks, using the three time estimates for each task, is ________.

• A) \( (a+4 m+b) \)
• B) \( (a-4 m-b) / 6 \)
• C) \( (a-4 m-b) \)
• D) \( 6(a+4 m+b) \)
• E) \( (a+4 m+b) / 6 \)

---

Definitions:

Perceptual Maps

Visual tools used in marketing to plot consumer perceptions of brands, products, or services along two or more dimensions.

Mental Image

A representation of something formed in the mind, often used in the context of branding or product perception.

Brand Recognition

is the extent to which consumers can correctly identify a brand by its attributes, such as logos, colors, or slogans.

Brand Preference

The degree to which consumers favor one brand over competing brands, often influenced by marketing, personal experiences, and perceptions.