Examlex
Tolerance design occurs before parameter design and is used to manipulate variables.
Convert Communicators
People perceived as credible sources because they are arguing against their own previously held attitudes and behaviors.
Credibility
The quality or power of inspiring belief; the degree to which a source or message is considered trustworthy and reliable.
Advertising Wear Out
The decline in audience response as a result of repeated exposure to the same advertisement over time.
Simple Repetition
The process of repeating something multiple times in order to learn or memorize it, often used as a basic study or advertising technique.
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