Anita Ramirez, a Florist, Sends E-Mails to Customers to Make

question 132

Multiple Choice

Anita Ramirez, a florist, sends e-mails to customers to make sure that the flowers they ordered were fresh and delivered on time. Anita is most likely engaging in:

• A) transaction selling.
• B) Partnership/consultative selling.
• C) relationship selling.
• D) strategic marketing.
• E) benefit marketing.

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Definitions:

Conglomerate Mergers

The combination of two or more corporations engaging in entirely different businesses into a single corporate structure, typically to diversify business interests and investments.

Rapidly Changing Technology

Refers to the swift evolution and innovation in technology that impacts industries, markets, and society at large.

Natural Monopoly

A market in which a single firm can provide a good or service at a lower cost than any potential competitor, due to economies of scale.

Lower Cost

A situation where the expenses involved in producing a good or service are reduced, leading to potential savings.