Assuming That You Are a Salesperson Making a Group Sales

question 95

Multiple Choice

Assuming that you are a salesperson making a group sales presentation, which of these statements is true?

• A) The larger the group, the less structured your presentation must be.
• B) Avoid talking to any members of the group prior to the presentation.
• C) Establish your credibility in the early stage of the presentation.
• D) Prepare a written proposal document that includes prices.
• E) Omit trial closes from your presentation.

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Definitions:

Antitrust Policy

Legislation enacted by federal or state government to prevent new monopolies from forming and to break up those that already exist in order to promote competition and ensure fair practices in the marketplace.

Monopolies

A market structure characterized by a single seller who has exclusive control over a product or service, with no close substitutes.

Product Differentiation

The practice of highlighting the unique features of a product or service to increase its appeal to a targeted market segment.

Price Wars

A competitive situation in which retailers repeatedly cut prices in order to undercut each other, often to the detriment of profit margins.