The First Three Steps Involved in Developing the Customer Benefit

question 148

Multiple Choice

The first three steps involved in developing the customer benefit plan (in their correct order) are:

• A) developing marketing plan, developing FAB, and developing business proposition.
• B) developing benefits, developing business proposition, and developing marketing plan.
• C) developing marketing plan, developing business proposition, and closing the sale.
• D) developing FAB, developing marketing plan, and developing business proposition.
• E) developing business proposition, developing marketing plan, and closing the sale.

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Definitions:

Collaboration Issues

Challenges or obstacles that arise when individuals or groups attempt to work together towards a common goal.

Corporate Uniform

Refers to standardized clothing issued by a corporation for its employees to wear as a symbol of membership and professionalism.

Cultural Analysis

The study and interpretation of cultural practices, beliefs, and phenomena to understand a group's characteristics and societal impacts.

Cultural Meaning

The significance or interpretation of beliefs, practices, artefacts, and behaviors within the context of a specific culture.