According to the Two Ls in the SELL Sequence, a Salesperson

question 61

Multiple Choice

According to the two Ls in the SELL Sequence, a salesperson should:

• A) lead into the benefits, and let the customer talk.
• B) limit the length of a sales presentation, and let visual aids do the talking.
• C) learn the prospect's personality type, and let the personality type guide the closing.
• D) limit the number of benefits, and list features at the end of the presentation.
• E) locate the prospect's needs, and leave closing until the end of the sales presentation.

---

Definitions:

Tying Agreement

A sales agreement where the sale of one product (the "tying" product) is conditioned on the purchase of a second, distinct product (the "tied" product).

Agricultural Cooperatives

These are organizations formed by farmers to pool resources and collectively process, market, and distribute agricultural products, aiming to achieve better pricing and efficiency.

Clayton Act

A U.S. antitrust law enacted to prevent anti-competitive practices in their incipiency and to supplement the Sherman Antitrust Act.

Quantitative Substantiality Test

A legal assessment method used to evaluate the significance or amount of material copied in copyright infringement cases.