One Way to Remember to Incorporate a Trial Close into the Sales

question 135

Essay

One way to remember to incorporate a trial close into the sales presentation is the SELL Sequence. What does each letter in the word sell stand for?

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Definitions:

U.S. Treasury Bills

Short-term government securities issued by the United States Department of the Treasury with maturity periods ranging from a few days to 52 weeks.

Common Stocks

Shares of ownership in a corporation, giving holders voting rights and a share in the company's profits through dividends or stock appreciation.

Riskless Assets

Financial instruments that are considered to have a minimal possibility of default, often yielding a guaranteed, but lower, return.

Utility Function

A mathematical representation that ranks preferences of consumers by assigning a numerical value to each possible bundle of goods, indicating the level of satisfaction or utility derived.