A Salesperson Can Minimize Exposure to Costly Misrepresentation and Breach

question 121

Multiple Choice

A salesperson can minimize exposure to costly misrepresentation and breach of warranty lawsuits if he/she:

• A) never negotiates.
• B) avoids win-win sales situations.
• C) never sells the customer more than he/she wants.
• D) thoroughly educates customers before making a sale.
• E) offers opinions when the customer asks what result a product will accomplish.

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Definitions:

Porter

Michael Porter, a renowned economist known for his theories on economics, business strategy, and competitive advantage.

Industry

The sector of an economy that is concerned with production and manufacturing of goods, or provision of services.

Entry Barriers

Obstacles that prevent new competitors from easily entering an industry or area of business.

Competitors

Other businesses or individuals that offer similar products or services within the same market, competing for the same set of customers.