Which of the Following Marketing Tactics Would Most Likely Trigger

question 39

Multiple Choice

Which of the following marketing tactics would most likely trigger an ethical dilemma?

• A) Prospecting
• B) Reciprocity
• C) Cooperative acceptance
• D) Seasonal discounts
• E) Loyalty programs

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Definitions:

Spontaneous Recovery

The return of a conditioned response that had previously disappeared, following a break from being exposed to the associated stimulus.

Conditioned Fear

A learned response to a previously neutral stimulus that has been repeatedly paired with an aversive stimulus, resulting in the expression of fear responses to the neutral stimulus alone.

Safe Biking Trail

A designated path for bicycle riding that is designed or modified to minimize risk and enhance safety for cyclists.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly presented together, eventually eliciting the same response.