Ruth Cyboran and Luis Ross Recently Met Again at Their

question 146

Multiple Choice

Ruth Cyboran and Luis Ross recently met again at their 10th high school reunion. The men were close friends throughout school but lost touch with each other after graduation. They enjoyed their recent meeting and promised to keep in touch, especially because they had both chosen the same career--professional sales. Cyboran works for a paper company selling gift wrapping paper, ribbons, and boxes to retailers. Ross provides digital technology consultations to small businesses. Even though both believe in the Core Principles of Professional Selling, they both expressed concern about the new emphasis on relationship selling. What would be the Core Principle of Professional Selling that Ross and Cyboran adhere to?

• A) Treat customers as you would like to be treated.
• B) Create situations where reciprocity is essential.
• C) Do not be afraid to accept credit for a job well-done.
• D) Be guided by self-interests.
• E) Encourage customers to do research before buying.

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Definitions:

Appeal To Ignorance

A fallacy in arguments where a conclusion is based on an absence of evidence, rather than the presence of evidence.

College Cafeteria

A dining area within a college or university where students, faculty, and staff can purchase and eat meals.

Leftovers

Food that remains uneaten at the end of a meal and is often saved for later consumption.

Roommate

A person with whom one shares a living facility such as a room or apartment but is not related or romantically involved with.