Ruth Cyboran and Luis Ross Recently Met Again at Their

question 80

Multiple Choice

Ruth Cyboran and Luis Ross recently met again at their 10th high school reunion. The men were close friends throughout school but lost touch with each other after graduation. They enjoyed their recent meeting and promised to keep in touch, especially because they had both chosen the same career--professional sales. Cyboran works for a paper company selling gift wrapping paper, ribbons, and boxes to retailers. Ross provides digital technology consultations to small businesses. Even though both believe in the Core Principles of Professional Selling, they both expressed concern about the new emphasis on relationship selling. Which of the following statements accurately describes the type of selling engaged in by Ross and Cyboran?

• A) Both are direct sellers.
• B) Both are sales engineers.
• C) Both sell to ultimate consumers.
• D) Cyboran is a detail salesperson.
• E) Ross is a service salesperson.

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Definitions:

Internet

A global network of interconnected computers and servers that enables the exchange of data, communication, and access to information.

Consumers

Individuals or organizations that use or intend to use goods and services generated within the economy, fulfilling their needs and desires.

Utility

The benefits or customer value received by users of the product.

Retailing

All activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use.