Ruth Cyboran and Luis Ross Recently Met Again at Their

question 97

Multiple Choice

Ruth Cyboran and Luis Ross recently met again at their 10th high school reunion. The men were close friends throughout school but lost touch with each other after graduation. They enjoyed their recent meeting and promised to keep in touch, especially because they had both chosen the same career--professional sales. Cyboran works for a paper company selling gift wrapping paper, ribbons, and boxes to retailers. Ross provides digital technology consultations to small businesses. Even though both believe in the Core Principles of Professional Selling, they both expressed concern about the new emphasis on relationship selling. Both Ross and Cyboran started their careers at the bottom of the sales personnel career path, so they both began working as:

• A) trainees
• B) marketers
• C) regional salespersons
• D) junior salespersons
• E) interns

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Definitions:

Structured Practice

Structured practice implies a methodical approach to learning or skill development, often involving systematic exercises or activities designed for improvement.

Skill Development

The process of identifying, learning, and refining abilities and competencies to enhance personal and professional growth.

Feedback

Information fed back that completes two-way communication.

Perceive Change

The process of recognizing and understanding changes in one’s environment, situation, or in organizational context.