According to the Text, the Core Principles of Professional Selling

question 76

Multiple Choice

According to the text, the core principles of professional selling:

• A) relates to transactional marketing.
• B) excludes e-selling.
• C) includes the word "unselfishly."
• D) excludes telemarketing activities.
• E) substitutes the word "relationship marketing" for "personal selling."

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Definitions:

Net Present Value

A calculation that compares the value of all cash inflows and outflows of a project or investment by discounting them to their present value.

Straight-Line Depreciation

A technique for distributing the expense of a physical asset across its lifespan in consistent yearly installments.

Required Rate Of Return

The rate that is generally based on the company’s cost of capital.

Operating Costs

Expenses associated with the day-to-day functions of a business, excluding costs related to production.