According to the Core Principles of Professional Selling, an Effective

question 52

Multiple Choice

According to the Core Principles of Professional Selling, an effective salesperson:

• A) has the Midas touch.
• B) owes greater allegiance to his/her employer than to customers.
• C) unselfishly treats others as they would like to be treated.
• D) can use manipulation if needed to make the sale.
• E) creates customer loyalty through discipline, persistence and optimism.

---

Definitions:

Sales Tax

A levy that a government places on the sale of products and services, usually determined as a portion of the selling price.

Marginal Cost

The extra financial obligation associated with the production of an additional good or service unit.

Construction Costs

Expenses incurred by a contractor for labor, material, equipment, financing, services, utilities, etc., to construct a building or structure.

Ticket Price

Ticket price refers to the cost of admission for an event, such as a movie, concert, or sporting event.