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The preapproach step in the customer relationship selling process involves:
Cultural Diversity
The existence of a variety of cultural or ethnic groups within a society, enriching social interactions and understanding.
Unfamiliar Settings
Environments or situations that are not known or recognized by an individual, often requiring adaptation or learning.
Systematic Cultural Differences
The consistent and distinctive variations in the norms, values, attitudes, and behaviors among cultures that can impact interactions and operations in a global context.
Relationships
A connection, association, or involvement between people or entities.
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