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A business analyst wanted to predict the success of a government intervention in failing firms,predicted by a categorical variable,'duration of financial difficulty prior to the intervention'.The predictor variable had four categories: less than 6 months,6-12 months,1-2 years,more than 2 years.They needed to code these variables into dummy variables for the regression using less than 6 months as their control category.Which of the following represents the correct coding scheme?
Customer Segments
The process of dividing a market of potential customers into groups, or segments, based on different characteristics such as demographics or behavior.
SAM
An acronym for Serviceable Available Market; the segment of the total available market that can actually be reached or served.
TAM
Total Addressable Market, an estimate of the revenue opportunity available or market demand for a product or service.
Early Majority
A segment of adopters in the diffusion of innovations theory that represents those who adopt a new technology or idea after a tentative initial period.
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