Which of the Following Is Not a Factor in Data

question 6

Multiple Choice

Which of the following is not a factor in data analysts' over-use of p-values and NHST in business and marketing research?

• A) Statistical software encourages the over-use of p-values.
• B) Time constraints within research encourages quick results.
• C) Pressure to get a significant result that CEOs can easily understand and apply.
• D) Company bonus structures incentivise 'results'.

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