In Our Previous Example, the Human Resources Manager Had Already

question 13

Multiple Choice

In our previous example, the human resources manager had already calculated the probability of no women being hired based on sector wide data. In the Bayesian approach, what sort of probability is this?

• A) Prior probability
• B) Posterior probability
• C) Positive probability
• D) Inferior probability

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Definitions:

Functional Qualities

Relate to the practical and utilitarian aspects of a product or service that fulfill specific needs or tasks for the consumer.

Sociological Qualities

Attributes of a society or social group, such as its norms, values, behaviors, and demographic characteristics.

Antecedent Attributes

Features or characteristics that consumers consider before making a purchasing decision, often based on prior experience or inherent qualities of the product.

Store's Image

The public perception or identity of a retail store, shaped by its aesthetics, branding, and consumer experiences.