The Market Research Manager at Your Organization Is Trying to Explain

question 15

Multiple Choice

The market research manager at your organization is trying to explain to colleagues what multivariate analysis of variance (MANOVA) is. She has asked for your help. Which of the following do you think is most representative of the test?

• A) It is an extension of analysis of variance with more than one interaction.
• B) It is an extension of analysis of variance used to accommodate more than one dependent variable.
• C) It is an extension of analysis of variance with more than two independent variables
• D) It is an extension of multiple regression that allows the variance to calculated from means

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Definitions:

External Benefit

A positive effect on a third party or the general public that arises from a transaction between others.

Producer Surplus

The difference between what producers are willing to accept for a good or service and what they actually receive, due to higher market prices.

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount that they actually do pay.

Financial Viability

The ability of an entity or project to manage its expenses and generate sufficient revenue to continue operating effectively.